Fourteen years ago, in the middle of a record-breaking Texas drought, almost everything withered—except one wild plant. Yaupon, North America’s only native source of caffeine, stood resilient. That quiet strength became the seed of something bigger.
Today, the brand born from that revelation—CatSpring Yaupon—has reemerged with a refined identity, grounded in regenerative values and expressed through a beautifully reimagined new look.
Packaging with Purpose
We didn’t just redesign our packaging—we redefined how our story is told.
Our new front-of-pack features bold, hand-illustrated yaupon branches, each one echoing the unique character of its roast:
🌿 Pedernales (Green) – Crisp & Bright
🍂 Lost Maples (Medium Roast) – Robust & Golden
🔥 Marfa (Dark Roast) – Rich & Toasty
Clear, confident typography honors yaupon’s legacy as a native American-grown botanical and proudly names it for what it is: Texas Native Yaupon Tea.
On the back of each box, we go deeper—literally. Each tea includes a torn-paper style landscape illustration unique to its namesake region, visually rooting each blend in the Texas terrain that shaped it. These aren’t just teas—they’re postcards from the land itself.
A Brand that Breathes with the Land
- This evolution mirrors our deeper mission: to walk in balance with nature while restoring what’s been lost—culturally, ecologically, and economically.
Through this rebrand, we’re inviting more people into the full story of yaupon:
- An Indigenous legacy, revived with reverence
- A regenerative crop, wild-harvested without pesticides or irrigation
- A dignified supply chain that supports second-chance employment
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A smooth, naturally sweet joyful energy source with no jitters or crash
“We could’ve stayed the course,” says founder Abianne Falla, a citizen of the Chickasaw Nation. “Yaupon teaches us to grow, not grind. To adapt, not extract. This is our way of honoring what it’s shown us—about resilience, place, and purpose.”
Look Closer. See More.
Our updated visual identity is made to slow you down, not shout. With layered illustrations, earth-tone palettes, and a design system inspired by the natural world, it’s a quiet invitation to reconnect—with the land, with yourself, and with what it means to consume mindfully.
This is more than tea. It’s a way of being.
Join the Movement of Restoration
At CatSpring Yaupon, we don’t just sustain the land—we help it thrive. Our new design reflects what we’ve always believed:
🌱 That restoration is possible.
🌾 That energy doesn’t have to be extractive.
🫖 That a humble plant can carry centuries of wisdom.
We’re honored to bring yaupon into its next chapter—with clarity, confidence, and color. Kudos to the team, in particular our designer Tila for all creative love on this project.
Come take a sip, and see what the land has to teach you.
